What’s in a name?

Porteco_LogoDo you ever wonder what the story is behind a logo, a brand, a slogan? How did they come up with that idea? A customer asked that very question the other day and it occurred to us that is has been a long time since we have shared our story.

Porteco spelled with an E instead of an I is pronounced Portico. Porteco with an E is a spelling created to obtain a domain name. It does get more and more difficult to get those .com URLs. However you wish to pronounce it (PortEco, PorTeco, Porteco) is fine with us!  …we get many variations.

The name Porteco also has many meanings for us: It is short for Portland Eco Lighting which matches our business philosophy perfectly, Lighting for Sustainable Living. The word portico (or in this case Porteco) is an entrance, a new beginning. Which is exactly what our customers are experiencing when they buy a new home, remodel a space, or simply buy a new lamp. It is an entrance into something new and rewarding.

What about those three vertical bars on the logo? They represent the colonnade or the support to the entrance. Porteco Lighting is here to support you through the entire process of lighting your environment.

The blue circle represents the earth and the green print represents the ECO aspect of our business. Lighting for Sustainable Living; we only have one earth and we need to protect it with quality, efficient and sustainable lighting practices.

So that is our story behind the logo and why the name is spelled the way it is!

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